TVBlog
The new CW roster was the first to be presented by Nexstar since the company acquired a 75% controlling interest in the network last October. Read the whole story
Diesel Labs analysts wrote: "One factor complicating the [writer's] negotiations is understanding the true ROI [return on investment] of content, especially in a subscription … Read the whole story
Still, the CTV ad fraud rate was 0.6% for validation-protected campaigns globally. Read the whole story
Although third-party data still dominates among 44%, 75% expect to migrate some or most of their targeting to cookie-free tactics this year. Read the whole story
Near-total coverage of most NFL games would cost a consumer about $170 a month on average. Read the whole story
COMMENTARYYouTube and YouTube TV seem to have found their footing with sports programming, the dominant major TV-video content that pulls in big advertising dollars. Read the whole story
- COMMENTARY
For example: Will Linda Yaccarino's move to Twitter CEO undermine the alt-measurement movement? Read the whole story
COMMENTARYCooperation is a must because the current streaming model is bad for consumers and unprofitable for platform owners, argues Warner Bros Discovery's CEO. Read the whole story
- COMMENTARY
To be called a Luddite is to be called a dinosaur: someone incapable of realizing the amazing opportunities of technology. But that's a wholly … Read the whole story
COMMENTARYMarketers are expected to spend $110 billion in 2023 on paid search advertising, and $29.69 on retail media search, according to a forecast from … Read the whole story
