In order to grade third-party data providers, the U.S. Joint Industry Committee -- a media industry group looking to standardized cross-media measurement -- is … Read the whole story

Overall cable TV viewing continues to decline -- down 14% in the most recent reading of Nielsen's "The Gauge" measure, with a 31.1 share … Read the whole story

Rising sports fees and cord-cutting are forcing sports TV and general entertainment viewing to increasingly become a bifurcated pay/streaming TV marketplace, according to a … Read the whole story

Following news of TCM's restructuring the famed directors issued a statement underscoring the network's value and saying they are "encouraged" by WBD CEO David … Read the whole story

MNTN plans to launch a generative AI tool to help marketers streamline the creative process for CTV ad campaigns, to lower the cost of … Read the whole story

"Amazon used manipulative, coercive, or deceptive user-interface designs known as 'dark patterns' to trick consumers into enrolling in automatically-renewing Prime subscriptions," the FTC alleges … Read the whole story

The U.S. Ad Market Tracker rose 2.5% in May, the first expansion in 11 months. The expansion compares with the year-ago period that was … Read the whole story

The rising influence of advertising will force media companies to change revenue strategies, PwC says. Read the whole story

Plenty of conservatives insist LGBTQ people are everywhere in the media. Yet GLAAD finds that only 3% of ads in its national sample include … Read the whole story

Is it an HBO shocker that it might be selling TV shows to Netflix, according to one report in "Deadline?" Read the whole story