The main goal of the restructuring is to give agency holding company teams "direct access to Warner Bros. Discovery's entire portfolio of brands, including … Read the whole story

TelevisaUnivision outdid competitors in terms of overall industry trends "for both price and volume," according to media execs close to the company. Read the whole story

Stuck with a revenue guarantee not supported by Netflix's slow ad sales growth, Microsoft is reportedly open to letting Netflix add new ad-tech/sales partners. Read the whole story

"Barbie" had one of the strongest second weekends for any theatrical movie ever, according to analysts. "Oppenheimer" is the second-fastest film ever to reach … Read the whole story

Netflix is now unhappy with Microsoft because it has not sold enough ad inventory and has to pay Microsoft a "revenue" guarantee for the … Read the whole story

Programmatic has become much more popular among media owners. OOH screens grew 37% in first-half 2023, compared with H1 2022, according to a recent … Read the whole story