Linear TV usage fell below a 50% share for the first time in July, while streaming rose to an all-time leading share of 38.7%. … Read the whole story

Non-traditional TV usage of smart TV continues to evolve, with consumers using their modern TV sets for other media functions, Hub Entertainment Research says. Read the whole story

The alliance should help brands and agencies optimize how sponsorship packages are performing. Read the whole story

Up to now, the exclusive-to-subscribers games have been mobile-only. Read the whole story

Exclusive NFL, Premiere League and other content will be viewable in bars and restaurants through licensing deal with EverPass Media platform. Read the whole story

Long-time digital out-of-home exec Chris Allison has been hired to run it. Read the whole story

The billionaire has also acquired two TV networks and the parent of ShopHQ TV. Read the whole story

"As Featured In" meal includes items that have made appearances in movies, TV and music videos. Read the whole story

On Tuesday the companies will announce findings in a study on attention measurement that followed 16 campaigns and 14 advertisers to measure brand lift … Read the whole story

The share of American CTV households utilizing their sets for something other than conventional TV programming has jumped from less than two-thirds in 2020 … Read the whole story

Soccer -- or European football -- has for years been one of those sports knocking at the door. Read the whole story