Non-traditional TV usage of smart TV continues
to evolve, with consumers using their modern TV sets for other media functions, says Hub Entertainment Research.
One of the biggest uses comes with streaming of music and
audience service -- which 49% of respondents now say they use smart TV sets for. This is up from 27% three years ago.
The second-biggest non-TV use, at 38%, is mirroring
or casting another screen from a mobile or computer device -- for example, onto a smart TV. This is up from 14% in 2020.
Use of a web browser on a smart TV comes in at
28%, while using a news/weather/traffic app from a non-video TV app, at 24%; social media use is at 18%; and viewing digital photos,15%.
Overall, 77% of respondents have
made use of one of seven non-TV features. Ninety percent of younger smart TV users 16 to 34 years old have used a non-TV feature; 55% for users ages 55-74.
Hub suggests
that smart TVs will grow as a central hub for home technology, that it will evolve just as mobile phone use features have expanded.
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