Ramping up national TV advertising around recent political news, the recent Republican Presidential Debate, candidate appearances at the Iowa State Fair and indictments of … Read the whole story

Viewer "attention" of CTV/streaming ads has dropped for the first time, TVision says, since it has been measuring ads with its "eyes-on-screen" technology. CTV/streaming … Read the whole story

Across all linear and streaming TV platforms, the number of individual video titles has grown 60% over the last two years to 2.7 million … Read the whole story

Ad-free SVODs' share fell to 49% in May, reports Nielsen's Gracenote unit. Read the whole story

David Roter is the latest hire as Netflix pushes hard to accelerate advertising growth for its new AVOD tier. Read the whole story

With easier year-over-year comparisons, July posted the biggest gains for the U.S. ad market since April 2022. Read the whole story

As the ad industry stands on the precipice of what may be its most disruptive transformation ever -- an AI-powered one -- it's worth … Read the whole story

The two spots, from 72andSunny, position the NFL as an entertainment, as well as a sports brand. Read the whole story

Actors and screenwriters want more transparency with streaming TV and other data. This is a negotiating point studios are offering actors and screenwriters in … Read the whole story