Fox News Channel continues to be challenged by MSNBC as top cable news network, according to Nielsen Q3 2023 results. Read the whole story

Although there are some signs that the ad business is recovering, Q4 "scatter" ad inventory for traditional and streaming TV continues to be "depressed." Read the whole story

The Fox deal with ad-tech company Waymark allows local advertisers to create video advertising through generative AI technology, in minutes. The deal will cover … Read the whole story

Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective. Read the whole story

But "knowledgeable source" claims overall ad revenue for round two should be comparable to round one's. Read the whole story

Campaigns are being optimized less frequently than they're measured. Read the whole story

YouTube believes videos with these topics can be a helpful resource when done correctly. Still, brands should carefully consider ad placement options to determine … Read the whole story

Although there has been much analysis of expanding ad-supported streaming platforms, consumer spending on streamers -- subscription fees -- keeps rising. Read the whole story