The range between the top and bottom is estimated to be between a high of Netflix's $47.05 CPM to Hulu's $25.32, with Disney+ at … Read the whole story

Dentsu video chief Brad Stockton said seven major TV network groups have agreed to guarantee ad deals utilizing the currency. Read the whole story

Overall, Scripps expects a 40% increase in net distribution revenues from renewals of carriage agreements that expanded the number of TV stations to which … Read the whole story

Like rival DreamWorks Animation, Netflix's unit is responding to shifting industry dynamics. Read the whole story

The new association tapped iSpot for a third-party audience measurement study Read the whole story

A second proposal would require MVPDs to notify the FCC of blackouts lasting 24 hours or longer. Read the whole story

TV networks claim that shoppable TV ads are very effective -- but only if you have an electronic device in your hand, or nearby. Read the whole story