U.S. local advertising is projected to climb 8.6% to $175.6 billion next year. Read the whole story

Users can access Roku-specific co-viewing data across ad campaigns on the Roku platform. Read the whole story

View time for streamers of all types declined in Q3, but FAST penetration rose 7%, versus 3% for streaming as a whole, reports Kantar … Read the whole story

Streaming consumers who regularly cancel their premium streaming platforms -- and then sign up again -- keep rising, according to Antenna. Read the whole story

"Flower Moon" is expected to make a major appearance in coming weeks on the Apple+ platform. "Eras Tour" had a low production cost and … Read the whole story

Baird Equity Research updated its multi-year online ad industry forecast for 2023, estimating that U.S. online ad revenue will rise 13% year-over-year to $237 … Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story