TVBlog
"The Gilded Age" tells the story of the tension in 1880s New York between the old families of New York City and a new generation of mega-rich industrialists. Read the whole story
Madison and Wall's Brian Wieser says growth of streaming TV usage will continue to accelerate. He estimates advertising's share of total streaming/linear TV consumption … Read the whole story
The ad tier will bow in Australia, Canada and "select" other markets in 2024; the premium tier in those two markets plus Brazil and … Read the whole story
Political spending will help to buoy the U.S. advertising market amid concerns of an economic slowdown. Read the whole story
Disney values the business at around $10 billion, while potential acquirer Reliance Industries values it at $7 billion to $8 billion. Read the whole story
COMMENTARYIf you're eyeglasses marketer Luxottica, you see a rather large increase in Sunglass Hut store traffic and more efficient cost-per-store-visit. Read the whole story
COMMENTARYIs the U.S. JIC an end-run around the MRC and does it break the industry's agreement with the U.S. Congress? Let's compare the two … Read the whole story
COMMENTARYThe rest of the country still needs to choose whether to pay for it or not -- that is, getting a subscription to Amazon … Read the whole story
- COMMENTARY
What is the advice for brands looking to stay in the TV mix? Don't run scared. Instead, be informed, be early, and be flexible. Read the whole story
