More multitasking behavior from the next generation of younger live sports TV fans means they will need more short-duration, sports-related content to maintain interest. Read the whole story

More ad-supported options are seen as one answer to fans' struggle to afford the sports content they want. Read the whole story

DirecTV, a vMVPD, objected to the SVOD's claim of the most live sports of any "streamer." Read the whole story

Nine out of 10 respondents said television influenced their online search selections. Read the whole story

Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly with Paramount's main ad server, FreeWheel. Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story

Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems. Read the whole story

A recent survey suggests viewers pay less attention, are less interested and have a lower opinion of brands if they are advertised in an … Read the whole story

After Netflix cancelled a live presentation of "Love Is Blind," the episode was quickly filmed and released as a traditional video-on-demand. That is a … Read the whole story