Astonished shoppers encounter an apparently live, doll-size Guillermo in the toy aisle. Read the whole story

Effort includes one-click on-screen buys of products via a DoorDash partnership. Read the whole story

In a move that would change the way the college sports business ecosystem works, the NCAA is pushing new rules that would allow schools … Read the whole story

Formats include "advergames," in-show trivia games, and a dynamic unit that connects viewers to retailers for shopping and product info. Read the whole story

Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experience secular disruptions including the full deprecation of cookies, generative AI, and made-for-advertising … Read the whole story

Fernandez returns to Telemundo to succeed Beau Ferrari, who is transitioning to senior advisor. Read the whole story

Turo has created five limited-edition "Elf"-themed cars for guests to book in NYC from Dec. 6 to 12. Read the whole story

Most of us would consider ourselves lucky if we could look back and say we worked for one of our heroes. I've been blessed … Read the whole story

Not too long ago, I struggled to come up with 20 TV shows that deserved to be on my "best" list for the season. … Read the whole story

A recent study from GroupM says it expects average TV/video ad hours seen by U.S. audiences to decline 17% by 2028 -- pegged to … Read the whole story