Disney+ subscribers dropped by 1.3 million globally to 111.3 million, while international Disney+ business sank 900,000 to 65.2 million. Although there was a price … Read the whole story

In its biggest commitment yet to the gaming space, Disney is investing $1.5 billion in an equity stake in Epic Games. Disney and Epic … Read the whole story

Digital audio ad-tech firm A Million Ads will launch a feature to enable advertisers working with streaming audio to add up to 100,000 locations … Read the whole story

Apple teased this year's Super Bowl halftime show, promoting R&B singer and songwriter Usher on its Apple Music YouTube channel. Read the whole story

Microsoft will run the first Super Bowl ad in four years on Sunday to showcase Copilot on mobile and desktop. The last one focused … Read the whole story

The automaker had been working on the Toyota Tacoma campaign for 18 months and was able to quickly pivot into the Big Game. Read the whole story

The campaign uses the concept of "having a blast" anywhere, anytime, to promote Baja Blast being available in stores year-round for the first time. Read the whole story

The Callen agency enlisted CKE Restaurants CMO Jennifer Tate to appear in one of its spots for the fast-food franchise. Read the whole story

The ad campaign - "Book Whoever You Want To Be" - highlights the fun of different travel personas. Read the whole story

Humans are so preoccupied by digital content, they don't bother noticing the flying saucers overhead. Read the whole story

In recent years, BBB National Programs' National Advertising Division has received competitive challenges to several high-profile Super Bowl commercials, asking us to test the … Read the whole story

Ad tester System 1 has put ads released early by Super Bowl advertisers into testing - and leading the pack is Michelob Ultra, followed … Read the whole story

VidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas … Read the whole story

Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and … Read the whole story

As retail media networks grow, advertising professionals are looking for common ways to measure incrementality. Read the whole story