Television News Daily
Thursday, April 18, 2024
  • NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up

    This trend follows average regular-game viewership on ABC, ESPN, TNT, and NBA TV, which amounted to 1.09 million Nielsen-measured viewing vs. 1.08 million the … Read the whole story

  • Comcast Offers 2 New Consumer Services Tied To The Now Brand

    Comcast has introduced two new services from its Xfinity NOW brand, giving advertisers an opportunity to reach a new type of consumer through NOW … Read the whole story

  • Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share

    Live sports have gained more exposure on streaming networks, but linear TV still dominates among brands with sports programming at 90% of all placements, … Read the whole story

  • Three -- Or Four -- Planning & Buying Issues Worth Arguing About

    That's what my colleague Steve Smith just asked me as we begin finalizing an agenda for our first-ever Planning & Buying Insider Summit. Full … Read the whole story

  • More Bundles? Consumer Confusion Or Comparison Shopping Delight?

    Charter will expand its differentiated packages under the new TV/streaming bundle: small, large, with sports channels and without as well as companion streaming platforms. Read the whole story