Television News Daily
Tuesday, May 21, 2024
  • NBA Team Sponsorships Rise 7% To $1.5B

    NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament … Read the whole story

  • NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting Sponsors

    NBC has inked four season-long "presenting sponsors" for the 50th anniversary season of longtime weekend late-night show "Saturday Night Live." Read the whole story

  • Google Adds AI Into Measurement: From Search Ads To Bidding And Creative

    Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its way into all parts of full-funnel advertising … Read the whole story

  • When Will The Streaming Walled Gardens Get Some Peepholes?

    Do we get a clearer picture of what Prime Video is and is not when it comes to subscriber scale vs. other streaming services? Read the whole story

  • Media Cop-Out: News Outlets Are Badly Serving Hispanic Audiences

    English-language coverage overemphasizes immigration and crime, report says. Read the whole story

  • Can Media Move The Overton Window?

    There is a frame that sets the boundaries for what the majority of society understands to be be acceptable for public discourse. Read the whole story