Television News Daily
Friday, May 24, 2024
  • Charter, Paramount Ink TV Carriage Deal - Including Paramount+

    Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communications has struck a similar deal with Paramount Global Read the whole story

  • Americans Value Local News Amid Shift To Digital

    A significant majority of U.S. adults said local news outlets were at least somewhat important to the well-being of their local community Read the whole story

  • Disruptive Tubi Campaign Wins Grand Effie

    The company's 2023 15-second Super Bowl spot pranked the nation into thinking someone was fooling around with the remote, trying to switch away from … Read the whole story

  • $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024

    Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media. Read the whole story

  • Warner Bros. Discovery With No NBA? And Much Less Sports Content

    WBD has never owned an over-the-air-broadcast network or TV station but is still viewed as important TV outlet by sports leagues. TNT is still … Read the whole story

  • The Creator/Advertiser Trust Delta

    New research indicates Americans trust creator content over advertising by a wide margin. That said, when it comes to trust, both forms of paid … Read the whole story

  • Principal Media Is Growing -- Marketers Need To Take Action

    Principal media is when advertising agencies buy their own media and then resell that media to their clients. Could be problematic. Read the whole story