"Battleground" is being positioned as a "political digital initiative" that will focus primarily on the politics and "power" of seven swing states. Read the whole story
Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communications has struck a similar deal with Paramount Global Read the whole story
A significant majority of U.S. adults said local news outlets were at least somewhat important to the well-being of their local community Read the whole story
The company's 2023 15-second Super Bowl spot pranked the nation into thinking someone was fooling around with the remote, trying to switch away from … Read the whole story
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media. Read the whole story
WBD has never owned an over-the-air-broadcast network or TV station but is still viewed as important TV outlet by sports leagues. TNT is still … Read the whole story
New research indicates Americans trust creator content over advertising by a wide margin. That said, when it comes to trust, both forms of paid … Read the whole story
Principal media is when advertising agencies buy their own media and then resell that media to their clients. Could be problematic. Read the whole story