Television News Daily
Thursday, June 6, 2024
  • 2023-24 NHL Team Sponsorship Revenue Climbs 10%

    Top brands in terms of active deals: Electronic Artists, Discover, BioSteel, Adidas, Ticketmaster, Enterprise Rent-A-Car, Bud Light, Coca-Cola and New Amsterdam Vodka. Read the whole story

  • DirecTV Advertising Starts 'Guaranteed Incremental Reach'

    A key concern of big brand advertisers continues to be finding more reach for media campaigns -- much of this due to declining reach … Read the whole story

  • Consumer Spending On Media Expands, Americans Dominate

    "While the pandemic briefly interrupted key secular trends in 2020-2021, this was a near-term disruption of long-term trends that resumed in 2022 and will … Read the whole story

  • Paramount Global Breakup: New Digital Disruptor Level Reached

    Paramount signals new potential deal-making for streaming business, but is "not talking about marketing bundles." Read the whole story

  • It's NOT About The Content

    Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore. Read the whole story