Top brands in terms of active deals: Electronic Artists, Discover, BioSteel, Adidas, Ticketmaster, Enterprise Rent-A-Car, Bud Light, Coca-Cola and New Amsterdam Vodka. Read the whole story

A key concern of big brand advertisers continues to be finding more reach for media campaigns -- much of this due to declining reach … Read the whole story

"While the pandemic briefly interrupted key secular trends in 2020-2021, this was a near-term disruption of long-term trends that resumed in 2022 and will … Read the whole story

Paramount signals new potential deal-making for streaming business, but is "not talking about marketing bundles." Read the whole story

Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore. Read the whole story