Television News Daily
Friday, July 5, 2024
  • Debate-Focused Cable TV News Viewing Rises Sharply, CNN Soars

    All three major 24-hour cable TV news networks saw strong viewership gains during the week of the Presidential debate. CNN viewership surged more than … Read the whole story

  • Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News

    Channel Factory and Ad Fontes Media created a partnership to ensure advertisers have greater access to brand-safe and suitable political and news content that … Read the whole story

  • Streaming TV Is First Choice For Most Viewers

    Thirty-nine percent of viewers get recommendations on what to watch from the TV home screen, making it an important resource. Read the whole story

  • Netflix Tapping Into Users' 'Must Have' Brand Value For More Dollars

    Netflix needs to monetize more money from existing subscribers as its potential for new U.S. subscribers has matured. Read the whole story

  • Audience Creation, Targeting For A Privacy-Conscious Future

    Geographical targeting acts as a relevance engine by creating cohorts for targeting in a privacy-compliant way. Individuals in these cohorts share interests, locations and … Read the whole story