A sudden awareness that summer shark season is upon us leads indirectly to the subject of Syfy channel, which was once a major player in the summer shark arena. Read the whole story
truTV will see a "significant" sports programming expansion in 2025, with prime-time sports-related onscreen branding. Read the whole story
There is a high level of satisfaction with channels that provide culturally relevant content among Black Americans, Horowitz Research says. Read the whole story
The Q1 report from the Association of Online Publishers and Deloitte also shows substantial growth in first-party data monetization. Read the whole story
A huge chunk of streaming subscribers are "re-subscribers," at 42% -- younger viewers who are 18-44 years old and more likely to be in … Read the whole story
One key point from the presentation is that the new company would look to "restructure and elevate linear brands: MTV, Comedy Central, and Nickelodeon." Read the whole story
Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. Read the whole story