Television News Daily
Wednesday, July 10, 2024
  • WBD's truTV Makes Bigger Move Toward Sports

    truTV will see a "significant" sports programming expansion in 2025, with prime-time sports-related onscreen branding. Read the whole story

  • Black Americans Want Culturally Relevant Content, Study Says

    There is a high level of satisfaction with channels that provide culturally relevant content among Black Americans, Horowitz Research says. Read the whole story

  • Display Falls In U.K., Subscription Revenue Is Up

    The Q1 report from the Association of Online Publishers and Deloitte also shows substantial growth in first-party data monetization. Read the whole story

  • Targeting Streaming 'Re-Subscribers': Key Bundling Combos

    A huge chunk of streaming subscribers are "re-subscribers," at 42% -- younger viewers who are 18-44 years old and more likely to be in … Read the whole story

  • Paramount's Plan: D2C Profitability - Cable 'Restructure'?

    One key point from the presentation is that the new company would look to "restructure and elevate linear brands: MTV, Comedy Central, and Nickelodeon." Read the whole story

  • Commerce Advertising Takes Front Seat In Performance

    Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. Read the whole story