NBC says the Paris Summer Olympics will hit a record for national TV ad spending. Read the whole story

The agreement, part of Informa's $1.5 billion bid for Ascential, would pay Ascential shareholders the net proceeds of Hudson MX's sale if it closes … Read the whole story

Dr Pepper devoted 92% of its ad spend to TV in the first 4 months of 2024 -- more than any other brand in … Read the whole story

If the agencies are sold off, CEO Philippe Krakowsky explained, it would be part of a broader asset remix at the firm, which is … Read the whole story

The campaign for Kamala Harris, the new Democrat Presidential candidate, raised an an eye-popping $140 million in just a few days from small - … Read the whole story

Data providers can use the questionnaire to assure clients that they are adhering to all regulations, TransUnion and SafeGuard Privacy say. Read the whole story