TVBlog
by Adam Buckman, Featured Columnist
In the premiere episode of "Batman: Caped Crusader," Batman's arch foe is none other than Penguin. Read the whole story
by Wayne Friedman
NBCU says 70% of the brands advertising in the Paris games are first-time Olympic advertisers, spending nearly $500 million. Read the whole story
by Laurie Sullivan
Deep Sync, a provider of omnichannel identity, AI, and data solutions, has formed an integration with performance TV advertising platform MNTN to optimize audience … Read the whole story
by Robert Williams
Almost three quarters of U.S. households said they signed up for a FAST service because of the lower cost. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A PwC study found that younger sports audiences spent $70 more on sports tickets than older fans -- despite having 20% lower income. Read the whole story