NBCU says 70% of the brands advertising in the Paris games are first-time Olympic advertisers, spending nearly $500 million. Read the whole story

Deep Sync, a provider of omnichannel identity, AI, and data solutions, has formed an integration with performance TV advertising platform MNTN to optimize audience … Read the whole story

Almost three quarters of U.S. households said they signed up for a FAST service because of the lower cost. Read the whole story

A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" … Read the whole story

A PwC study found that younger sports audiences spent $70 more on sports tickets than older fans -- despite having 20% lower income. Read the whole story