Television News Daily
Wednesday, August 7, 2024
  • Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025

    Core local ad spend is forecast to rise 5.5% to $171 billion in 2025, BIA Advisory Services says - and when including political ads, … Read the whole story

  • Fox Q2 Ad Sales Flat, Tubi Rises 17%

    Fox Corp. ad revenue was flat in the second quarter vs. the same period a year ago -- landing at $1.0 billion, largely due … Read the whole story

  • YouTube Tests Less Disruptive Livestream Ads

    YouTube is testing a new ad format for live video that might appear less disruptive to viewers. The company's new picture-in-picture mid-roll ads will … Read the whole story

  • NFL Names Sony Technology Partner

    Sony will provide "The Official Headphones of the NFL" and work with the league to evolve technology used to assess close officiating calls. Read the whole story

  • Smart TV Home Screens Gain Attention, Influence On Program Discovery

    Thirty-eight percent of respondents say their opening smart TV home screens -- with streaming apps -- are the first thing they see when turning … Read the whole story

  • NBC Olympics Programmatic: Will Brands Stay When The Games End?

    Around 55% of programmatic advertisers are spending less than $5 million overall for the entire 17-day event, according to The Trade Desk. Read the whole story

  • An Open Letter To Advertisers

    After a career in media and advertising, I thought I had seen everything. Then I read the U.S. House of Representatives Judiciary Committee's report … Read the whole story