TVBlog
Some might argue that a convention held closer to Election Day is positioned to be better remembered than a convention held a month earlier. Read the whole story
The U.S. JIC has certified iSpot as an advertising currency, making it the first recommended for transacting ad buys based on personified demographic-based audience … Read the whole story
U.S. streaming video consumer subscription spending was $11 billion in Q2 -- rising to 30% share of all consumer video spending. Read the whole story
COMMENTARYDirecTV has been making a renewed marketing effort for existing and new traditional minded consumers that they can buy a pay TV bundle from … Read the whole story
COMMENTARYAudiences are built and questions are asked, with answers showing how to best optimize each process -- from creative to media strategies and media … Read the whole story
- COMMENTARY
Before we get too gooey about the symbolism of the Olympics, we should take a look back at its history. Read the whole story
