TVBlog
Bruce Springsteen's many fans get another gift with "Road Diary: Bruce Springsteen and The E Street Band" premiering on Hulu this Friday. Read the whole story
The "Harris For President" campaign dominated national TV airwaves vs. other national political messaging from October 1-23, with an estimated $21.4 million spend, according … Read the whole story
Customer data platform Hightouch expanded into CTV ad measurement this week, becoming a direct competitor of LiveRamp, which has just laid the foundation for … Read the whole story
Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media. Read the whole story
Nearly 55 million people have limited or no access to local news. Read the whole story
COMMENTARYExperian plans to add support for IPv6 in its Digital Graph and phone-based unique identifiers for individuals (UID2s) to improve customer data tracking and … Read the whole story
COMMENTARYThanks to CIMM, the industry now has an incredibly comprehensive and detailed report on the value and projectable costs of panel-based audience measurement. Read the whole story
COMMENTARY"I look at Gen AI as a tool for creators to create content, not for Netflix to create instead of creators," Netflix co-CEO Ted … Read the whole story
- COMMENTARY
Subscriptions create recurring revenue and customer loyalty -- and can also create an entirely new form of media that some advertisers take advantage of, … Read the whole story
