Theatrical movies' national TV spend and media value is down 24% to $864.7 million, and domestic box-office revenues for the U.S. and Canada have … Read the whole story

The 30-minute program "Extraordinary World With Jeff Corwin" will focus on acts of compassion and generosity. Read the whole story

WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither. Read the whole story

The campaign will also include paid media, retail and social media. Read the whole story

Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as no surprise in the growing world of transitioning viewing measures. Read the whole story