Netflix gained a rare spike of 1.43 million new subscribers for the high-profile boxing match - the largest single subscriber acquisition period, Antenna says, … Read the whole story

Google has alerted advertisers and publishers to changes prompted by shifts in its ad ecosystem to advance privacy in a variety of platforms. Read the whole story

Starting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Universe Football" to participate in football challenges themed after Christmas Day football matchups. Read the whole story

If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes. Read the whole story

Linear TV's total TV/streaming ad time viewing has an 87% share vs. 13% for CTV, according to eMarketer. But CTV generates more revenue than … Read the whole story

A federal judge has denied a bid by Disney, Fox Corp. and WBD to dismiss a lawsuit by virtual pay TV platform Fubo, that … Read the whole story

As for U.S. mobile app traffic on Apple App Store apps, Verve was the No. 1 SSP with 20% market share. Read the whole story

Initial tests of the integration found that when the ID5 ID is present, OpenX deals delivered a 58% increase in reach across Apple's Safari … Read the whole story