Commentary
Google AdExchange Keeps Top Spot Among Web SSPs
- by Robert Williams , Columnist, December 17, 2024
Google AdExchange in the third quarter of this year maintained its position as the No. 1 sell-side platform for U.S. web traffic with market share of 13%, according to the latest report from Pixalate, the fraud protection and analytics platform.
Following Google AdExchange, the top web SSPs include Index Exchange …
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