There were an average 3.9 apps per U.S. home in Q3 024, according to TVision - down from an average 4.2 apps in 2023. Read the whole story

FCB New York found the perfect end line to its beer ad. Read the whole story

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch. Read the whole story

Documentary filmmaker Bill Lichtenstein seeks access to records in a custody case that led to the death of a child. Read the whole story

Streaming co-viewing for all on-demand OTT programming was higher than linear TV at a near-constant 1.66 average. Linear TV posted a 1.38 and the … Read the whole story

Reports say China-based DeepSeek has drastically lowered the cost for those who want to start up an AI-enabled platform to a minuscule $6 million. Read the whole story

According to a new nationally representative poll, Taylor Swift tops the list and, somewhat surprisingly, Donald Trump ranked third. Read the whole story

New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat … Read the whole story

Or as Harvard marketing guru Ted Levitt famously put it, people don't want quarter-inch drill bits -- they want quarter-inch holes. People buy solutions … Read the whole story