TVBlog
by Adam Buckman, Featured Columnist
Instead of bears, the contestants on "Celebrity Bear Hunt" will try to match wits in the wild with wild man Bear Grylls. Read the whole story
by Wayne Friedman
Ryan Gould and Bobby Voltaggio will replace the vacated position held by Jon Steinlauf, who departed in 2024 amid a tough ad-sales marketplace. Read the whole story
by Wayne Friedman
Fox Corp.'s ad revenue rose 21% to $2.4 billion. Its core advertising without political ad business was up 11%. Tubi grew 22% to $1.1 … Read the whole story
by Joe Mandese
It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of … Read the whole story
by Tanya Gazdik
Entries can be submitted in multiple categories, but no more than one entry per category per agency. Read the whole story
by Fern Siegel
The creative is by Zulu Alpha Kilo, while Mindshare handles media strategy. Read the whole story
by Danielle Oster
The Foundation to Combat Antisemitism (FCAS) is returning to the Super Bowl for its second consecutive year. Read the whole story
by Sarah Mahoney
The candy brand's Gummy Clusters are back in the game this year, with the country star singing "What a Wonderful World." Read the whole story
by Joe Mandese
A long-time Outfront board member, Brien also is a candidate to become permanent CEO, replacing Jeremy Male, who is retiring. Read the whole story
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by Fern Siegel
Nice&frank created the brand's first-time Super Bowl ad. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per year. Read the whole story