Booking.com is making its fourth appearance at
the Super Bowl. The travel company is running a 30-second spot in the fourth quarter this year.
The creative is by Zulu Alpha Kilo, while Mindshare handles media strategy and planning.
A larger integrated campaign runs across prime-time TV, streaming, online video, audio, paid social and owned channels. It features the 30-second Big Game spot and a variety of 15-second spots.
The spots are: "Muddy Missteps," "More Vegasy," "Vamping in Vegas" and "Too Romantic." They are also viewable on YouTube.com/@bookingcom.
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Tina Fey and Melissa McCarthy have been featured in the company's Super Bowl ads in 2024 and 2023, respectively. This year, Muppets Kermit the Frog and Miss Piggy take center stage. In addition, a family finds their ideal resort, while a bachelorette party heads to Las Vegas and indulgence.
“With this campaign, we’re putting the spotlight on the incredible choice, ease and value that Booking.com offers, making it easier for travelers to find exactly what they’re booking for,” said Arjan Dijk, senior vice president-CMO at Booking.com.
A Travel Predictions research poll commissioned by Booking.com found that 62% plan to leverage technology to create more personalized travel experiences in 2025. In total, 27,713 respondents across 33 countries and territories were polled, including 1,006 from the U.S.