Seventy-three percent of all YouTube viewing time of content now is a half hour or more - up 8 percentage points from a year … Read the whole story

Almost three-quarters of Netflix viewers watched at least two programs during the second half of last year. Read the whole story

The entertainment publisher has hired Lesley Goldberg for its Series Business newsletter. Read the whole story

Skai's State of Retail Media 2025 explores critical industry shifts in retail media, from AI adoption and social commerce, to the increasing demand for … Read the whole story

With ad strategies set for Lay's, Tostito and Dorito's, the CPG giant is rolling out the welcome mat with New Orleans-themed experiences. Read the whole story

Google's Super Bowl ad highlights a dad's love for his daughter and showcases how Google AI tools help him translate lessons learned into an … Read the whole story

About three-quarters of people surveyed in a study by Screenvision said ads in theaters are more memorable than ads on television. Read the whole story

Mountain Dew Baja Blast shared the full version of its Super Bowl ad, directed by Oscar-winning filmmaker Taika Waititi, Read the whole story

Amid fire-breathing dragons, bears and a spoonful of porridge, actor Glen Powell reimagines "Goldilocks and the Three Bears." Read the whole story

The main idea: Showcase the parallels between American Family Insurance's Red Roofline and Captain America's iconic shield as trusted emblems of protection. Read the whole story

Will the Super Bowl see another viewing record? The betting line may provide a clue.The betting handle across all legal/regulated U.S. markets is projected … Read the whole story