• by Laurie Sullivan  @lauriesullivan, February 6, 2025

Google today unveiled its national Super Bowl 59 ad, highlights a father’s love for his daughter — and showcases how Google AI tools help him translate lessons learned into an opportunity for a new job. 

The spot, titled Dream Job, ties emotions with practical applications of AI technology, chronicling how Gemini Live can be used to prepare for a job interview.

In the ad, the AI assistant helps the father hone his answers by drawing on his personal experiences as a dad, from learning what his daughter likes and negotiating the outcome to selecting coordinated family Halloween costumes

"I got pretty used to working long hours with a small team," he said, high-fiving his wife outside their daughter’s door after having success getting her to go to sleep. "I got very comfortable multitasking. And I had to become really organized."

The dad admits to not having all the answers, but he gets the job done.

Google will run a :60s cutdown of the 2-minute spot directed by Henry-Alex Rubin and produced by the studio Smuggler. It will air during the second quarter of the Super Bowl on Sunday. 

Advertisers in 2025 will pay an average of $8 million to air a 30-second-long commercial during the Super Bowl LVI broadcast. If Google were to run the entire two minute ad, it would have cost the company somewhere around $32 million.

Since 2017 the average price of a 30-second TV advertisement during Super Bowl stood at a minimum of $5 million and has risen faster in the last few years, according to Michele Majidi, researcher at Statista.

In addition to the national buy for the ad Dream Job, Google announced a spotlight on 50 small business owners across the U.S. with 50 :30s TV spots that will air in each business owner’s respective market during the Super Bowl.

The campaign from Google Workspace, 50 Stories, 50 States, celebrates small business owners and their transformative journeys doing what they love using Gemini in Workspace.

 Google also launched a dedicated website to spotlight all 50 small-business owners and their respective local ads.