In Q4, Netflix pulled on average 34 cents of subscriber fees for an hour of content viewed by its subscribers - lower than all … Read the whole story

The Fox-owned streaming platform took the top spot on Sprout Social's list of "The Most Mentioned Super Bowl Advertisers on Social Media." Read the whole story

Entries can be submitted in multiple categories, but no more than one entry per category per agency. Read the whole story

Folks working perilous jobs from airline pilot to surgeon are shown imbibing, until the message comes: "Don't be scared. It's just water." Read the whole story

Turning awareness into purchase intent requires brands to influence consumer decisions through a process of fostering meaningful connections. Read the whole story

Roku's substantial market share of U.S. streaming devices could give Disney an immediate connection with a big user base - nearly 85.5 million monthly … Read the whole story

TVision, which has "eyes on the screen" technology, estimates attention index scores of 119, 122, 122 and 121 for the first through fourth quarters … Read the whole story

Get to know Stef Work, Senior Analytics Implementation Engineer - Data Integration from Paramount+ as she lets us know her favorite things to do, … Read the whole story

It was more of a statement than a typical crowd-pleaser. And as with most breakthroughs, it was threatening to the audiences not familiar with … Read the whole story