Roku says small and medium-sized businesses contributed strongly to the bigger core, non-political advertising coffers during the period. Read the whole story

A lopsided score, forgettable commercials and boring halftime show didn't stand in the way of the Super Bowl's ability to reach 37.1 million households. Read the whole story

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform. Read the whole story

AppLovin CEO Adam Foroughi announced this week that the company would divest its gaming studio apps business for $900 million, comprising $500 million in … Read the whole story

With its total addressable market in the TV/streaming video space near saturation in certain markets, Netflix is looking at around 500 million podcast listeners … Read the whole story

BrightEdge has kept pace with identifying trends on how Google AI Overviews (AIO) taps YouTube and serves up content in its engine. YouTube CEO … Read the whole story

With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you a running start. Read the whole story

Legendary filmmaker Ron Howard told the audience at the IAB ALM conference : "I always look at stories and think, what's the thematic value … Read the whole story