One key marketing indicator shows Disney placed one of the biggest pre-opening national TV ad schedules for a wide-release movie so far this year, … Read the whole story

Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers … Read the whole story

The new framework shifts power back to publishers, the IAB claims. Read the whole story

Brands that rely on outdated stereotypes alienate consumers and limit their own growth, CreativeX says. Read the whole story

TV station competition is slowly eating into legacy local TV stations' businesses. Digital-first social media networks and others continue to make inroads on political … Read the whole story

A Harris survey finds most Americans believe the tariff dispute will lead to recession. GroupM has taken a look at the potential impact of … Read the whole story