Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ad spend, Freshpet and … Read the whole story

The creative is by longtime agency partner Droga 5. Read the whole story

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the fact, for important … Read the whole story

Fresher original programming continues to improve on FAST channels. More than 70% of FAST channel programming was made in 2010 or later, 34% since … Read the whole story

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and … Read the whole story