Sports-related programming accounted for over 71% of the auto industry's total national linear TV ad spend in April, according to iSpot.tv. Read the whole story

"The cable operators have a lot more to gain than they have to lose, and they are gaining it on the mobile side," MoffettNathanson … Read the whole story

YouTube announced new ad options at its 2025 BrandCast event, as well as new ways that advertisers can tap into key cultural trends. Read the whole story

Borrell projects local digital ad spending to grow by 3.9% in 2025 and maintain an annual growth rate of around 4% through 2028. Read the whole story

For over a decade, Charter and Comcast focused on the necessary strength around other communication businesses - broadband and especially mobile - and were … Read the whole story

Strategus developers have built a targeting platform that relies on conversational and real-time social data from platforms across Meta as well as Snap, Reddit, … Read the whole story

After a six-month test of a new flight departure/arrival triggers on digital airport screens, out-of-home giant JCDecaux says the new real-time programmatic ad buys … Read the whole story