TVBlog
A Lifetime plan to produce a new series about the Chrisley reality-TV family got a boost from President Trump when he pardoned Todd Chrisley and wife Julie Chrisley last week. Read the whole story
Total estimated national TV ad revenues for the NBA playoffs are nearly the same as a year ago, slipping 1% to $344.8 million, according … Read the whole story
Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $240 million is earmarked for the U.S. Read the whole story
The NHL and Sony will work together to evolve the NHL experience for fans, as well as NHL coaches, officials, players and broadcasters. Read the whole story
COMMENTARYEDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more effective (198%) than the average … Read the whole story
COMMENTARYLayoffs come amid heightened business concerns over AI. What does this have to do with entertainment marketing? Savings - anywhere you can get it. Read the whole story
COMMENTARYThe official start of the fall television season is still about four months away. But for insiders at media companies, agencies, and advertisers (as … Read the whole story
- COMMENTARY
In the column “New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?” (published in TV Watch, June 3), the Nielsen data in the … Read the whole story
- COMMENTARY
An imposing group of news organizations and supporters has filed an amici curiae brief. Read the whole story
Medtronic's Senior Paid Media Specialist writes "Building a brand is hard work. We should also not pretend that the payoff for that hard work … Read the whole story
