Commentary
At The Upfronts: What They Said, What It Means, And Why It Matters
- by Steve Sternberg , Featured Columnist, Yesterday
The official start of the fall
television season is still about four months away. But for insiders at media companies, agencies, and advertisers (as well as television analysts like me), the upfront season has placed thoughts of
September squarely into May and June.
In this week's edition, I review …
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