Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, while broadcast networks slipped 2.5% to $9.1 billion and cable networks dropped 4.3% … Read the whole story

The downgrade is due to tougher economic factors that lie ahead, lower consumer sentiment, tariffs, high interest rates and tight credit. Read the whole story

Consumers are spending an average of $83 a month on TV services, with those subscribed to three or more services indicating they are spending … Read the whole story

Current monthly consumer costs range from $68 for one service to $98 for five or more services. At the top level of five or … Read the whole story

A service called Howdy, priced at $2.99/month with no TV ads, sounds weird ... but consumers always want choice. Read the whole story

PubMatic faces serious challenges as supply-side platforms continue to evolve. As the lines blur between SSPs and DSPs, will each of these stand-alone businesses … Read the whole story

The measure of success is targeting, not the coherence of segments. Which is to say that many times, marketers rely on the statistical fit … Read the whole story