• by Wayne Friedman , Staff Writer, August 13, 2025

Although consumers are more likely to keep bundled services rather than individual streamers, they have ever tighter limits on overall monthly TV spending -- with $86 the maximum.

This includes the price for all streaming and traditional TV services -- linear TV network cable, satellite and telco bundles, according to Hub Entertainment Research.

New research estimates that currently, consumers spend a collective $83 a month -- on average.

Including all paid services, current monthly consumer cost ranges from $68 (for one service) to $98 (for five or more services). At the top level -- five or more -- consumers are only willing to spend one dollar more ($99).

“Consumers are tapped out on paying for multiple subscriptions – those paying for three or more services are spending more than they’d like and are unwilling to spend more,” according to the authors of a survey.

Consumers are somewhat divided on being likely to keep a bundle of services versus individual services: 42% are “more likely” to keep subscribing to a bundle versus an individual service. At the same time, 44% are “no more or less likely” to keep a streaming bundle versus buying individually.

When asked which key attributes consumer value for a streaming, 12.5% of consumers cited "low price," while 9.2% pointed to "all seasons" availability, 8.5% cited having all episodes immediately available, and 7.7% pointed to "no ads" in TV shows.

One of the major changes year-over-year is the decline in consumers seeing new theatrical movies now available on streaming platforms, which dropped a 7% factor versus 9.1% a year ago.

Having “no ads” in content is also less of a concern than it was a year ago -- 7.7% in 2025 versus 8.8% in 2024.

The Hub survey came from 1,600 U.S. consumers ages 16-74 with broadband access, from interviews conducted in June 2025.