NFL linear TV ad revenue grew 3.6% to $6.76 billion for the 2024-25 regular-season/playoff games vs. the year before, according to estimates from iSpot.tv. Read the whole story

Gracenote, the content data business unit of Nielsen, launched a content protocol server Wednesday that uses large language models and entertainment data to build … Read the whole story

Univision draws the youngest audience, while politically conservative outlets Newsmax and Breitbart have the oldest. Read the whole story

The campaign from Cheil Worldwide shows how the company's AI innovations, linked to its SmartThings platform, make life easier for consumers. Read the whole story

I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel … Read the whole story

For next year, AdImpact sees broadcast TV still commanding a dominant 49% share of political spend - $5.28 billion, a slight dip from $5.36 … Read the whole story

Walmart+, which allows members to purchase individual premium streaming video platforms, will allow subscribers to switch from Peacock Premium to competitor Paramount+ Essential every … Read the whole story