TVBlog
by Adam Buckman, Featured Columnist
It is an increasingly common sign of the times -- TV shows that in any other era would get prime-time showcases on network TV are going to streaming first. Read the whole story
by Wayne Friedman
The upcoming NFL season "marks the highest grossing season to date for the media company," NBC says. EDO Ad EnGage estimates "Sunday Night Football" … Read the whole story
by Wayne Friedman
The biggest global TV ad spenders on average now allocate just 38% of their ad budgets to TV, while smaller brands' ad spend is … Read the whole story
by Robert Williams
Spending on U.S. sports rights has more than doubled in the past decade, underscoring the outsized value of live sports in an era of … Read the whole story
by Tanya Gazdik
A mix of live-action, CGI and generative AI tools, the 60-second spot feels like a music video, with fans of all 32 teams depicted … Read the whole story
by Danielle Oster
Campaign will also include experiential activations at NFL stadiums, and a range of social and digital elements. Read the whole story
by Steve McClellan
She rejoins her former MRC colleague Adam Stotsky, who was named Vice CEO in June. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"We're happy with the steps we've taken forward for 2025, but there's more work to be done," says NFL Chief Data and Analytics Officer … Read the whole story