TVBlog
by Adam Buckman, Featured Columnist
Netflix sent a note of triumph to subscribers after the company sealed a deal to buy Warner Bros. Discovery, but now Paramount has sent a letter to WBD shareholders promoting … Read the whole story
by Tanya Gazdik
Pinterest's data will let tvScientific's CTV advertising clients track sales outcomes and shopping conversions. Read the whole story
by Wayne Friedman
Total national TV ad spend is up 7% to $3.17 billion, according to estimates from EDO Ad EnGage. Read the whole story
by Robert Williams
The FIFA World Cup 2026, the Milano Cortina Winter Olympics and a rapidly evolving streaming ecosystem will push brands to stand out. Read the whole story
by Steve McClellan
The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying … Read the whole story
by Danielle Oster
Planet Oat is promoting the national retail release with a Dec. 18 activation at a Paris-style cafe in Brooklyn. Read the whole story
by Tanya Gazdik
Topics include the "festivalization" of sports, emerging technologies, fan experience innovation and cultural trends driving industry growth. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
This assumes CNN would also not be spun off under any WBD plan. Read the whole story
COMMENTARY
by Joe Mandese
Separate deals announced by WPP and Horizon within 24 hours of each other tell a story about not just the directions they're heading in, … Read the whole story