• by Wayne Friedman , 8 hours ago

Through 14 weeks of NFL regular-season games, the NFL is averaging 19.0 million Nielsen-measured viewers across all networks and platforms -- up 1% from a year ago season-to-date.

This includes airing NBC/Peacock, CBS/Paramount+, Fox/Tubi, ABC/ESPN, Amazon Prime Video, the NFL Network, Telemundo, Fox Deportes, ESPN Deportes, and other platforms.

Total national TV advertising spend is up 7% to $3.17 billion, according to estimates from EDO Ad EnGage.

The top two regular-season games included the CBS’ Thanksgiving Day airing of the Dallas Cowboys-Kansas City Chiefs, which recorded the best ever results for a regular-season game -- at 57.2 million average minute viewers.

On the same day, Fox Television Network's airings of the Green Bay Packers-Detroit Lions scored the second-best results of the season so far, with 47.7 million.

NBC and CBS are averaging the top spots among all TV networks and platforms -- 21.97 million and 21.96 million, respectively. This includes all regular-season games such as NBC’s “NFL Kick Off” and special Thanksgiving games.

Fox Television Network is just behind with a 21.58 million average.

ABC/ESPN airings of “Monday Night Football” are at 17.1 million.

So far this year, there have been five ESPN-only airing “MNF” games. Ten games so far have been simulcast on ABC and ESP. The Week 7 game between the Seattle Seahawks and the Houston Texans was aired exclusively on ESPN+.

For its part, an ESPN press release says “MNF” has averaged 15.8 million viewers per game, covering 18 games. There are also simulcasts of games on ESPN’s “Manningcast” program.

Amazon’s “Thursday Night Football” is up 15% to 15.2 million, according to Nielsen estimates. Four games on the NFL Network have averaged 6.35 million.

This is the first season to see the full effects of Nielsen's new “Big Data+Panel,” which combines data from Nielsen’s long time 40,000 national TV panel and tens of millions of device data from cable and satellite set-top boxes and smart TV automatic content recognition data.