Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. Read the whole story

The show earned 18 billion minutes streamed for its most recent (seventh) year - driven largely by its massive 37-episode season. Read the whole story

YouTube CEO Neal Mohan stated Wednesday that creators will be able to make Shorts using their "own likeness" sometime this year. Read the whole story

Yelp has agreed to acquire AI-powered lead management and communications firm Hatch for $270 million, with an additional $30 million of employee retention to … Read the whole story

The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace. Read the whole story

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever … Read the whole story

In its shareholder letter, Netflix said that in the most recent reporting period, viewing engagement rose just 2% for all original Netflix movies and … Read the whole story

If I have one complaint about the IAE's new "AI era" principles for ad ethics, it's that they fail to address the ethics of … Read the whole story

The AI models can generate high-fidelity images, video, audio, 3D and vector outputs for all storytelling from ads to movies, with complete understanding of … Read the whole story