What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
- When it comes to innovation, companies are often faced with a delicate balancing act between pushing boundaries and minimizing risk. This is particularly true in the realm of privacy, where breaches and other violations open up exposure to class action lawsuits and irreparable damage to a company's reputation. Hear from DTC Manager, Jennifer Peters, as she shares insights from Olly, an entrepreneurial brand living inside Unilever's expansive portfolio, and their journey to strike the right balance.
FREE FOR CMMR MEMBERS
Google Pioneers Privacy-first Personalization Using ML
Relevance and personalization are crucial to engaging consumers online, but effective personalized ads can be labor intensive and hard to scale. Not to mention the new data regulations and the fact people are demanding privacy now more than ever. So how do marketers meet consumer demands in today's data-challenged world?
FREE FOR CMMR MEMBERS
Amex: Holding A Mirror Up To Customer Action
"One datapoint I find interesting is how often people go back to the email; 51% come back three or more times. We see this in real time."
FREE FOR CMMR MEMBERS
