What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
- Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
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Haven Life's 1:1 Model Lowers Its CAC Costs
Haven Life, purchased by Mass Mutual a decade ago and launched in 2015, wanted to lower the cost of acquiring new customers as well as improve applicant quality and its propensity score.
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Fifth Third Bank Puts Paid Search To Work For It
Nick Ferrugia, head of media strategy and execution at Fifth Third Bank, put it all into paid search, as it pays the highest value and is based on digital tactics. "We decided to go all in and see how far it goes."
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Fifth Third Bank's Creative Search Brings Customers Inside
Customers who apply for a checking account in a bank branch tend to have longer relationships with the bank, signifying these customers as higher quality.
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T. Rowe Price Gains Awareness Via NatGeo
The investment management firm needed to transform brand opinion, and a partnership with a respected, trusted media partner was required to accelerate and bring credibility to the transformation.
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Amex: Holding A Mirror Up To Customer Action
"One datapoint I find interesting is how often people go back to the email; 51% come back three or more times. We see this in real time."
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Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."
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