CENTER FOR MARKETING AND MEDIA RESEARCH
What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
13 Case(s) matching "streaming" (Show Featured Cases)
- How do you bring legacy brands who have been wedded to linear TV into the advanced TV fold? Test and prove. Lockard & Wechsler Direct's VP of Advanced TV, Scott Lisk, brings the receipts, sharing the ways in which the performance agency has tested out streaming video platforms to highlight when, where and how these data driven video channels do and don't work best.
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Meta-Publishing: How I Brought My Brand to Life Through a Big-Budget Amazon Prime Simulated Reality Show
Ok, so you landed a deal to extend your media brand into an OTT streaming series on Amazon Prime. Now what? AstroStyle's CEO, Ophira Edut, shares her experience creating and filming "Cosmic Love," a Bachelor-meets-astrology reality dating show debuting on Amazon Prime in August 2022. How can publishers monetize these deals most effectively and even transform their content from informational to experiential media in newer Web3 formats?
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Leveraging Performance Video on Amazon
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully targeting SMB users to expand their audience and increase brand awareness and conversions through performance video.
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Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew - from product development even to media planning. Visible's digital marketing lead, Sarah Baker, shows us what a grass roots media strategy looks like?
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Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Given this, Sony Pictures Entertainment set out to reach this lucrative segment on Twitch; the gamers go to social channel. This was no easy task, since gamers are a tight knit group filled with habitual ad blockers, typically impervious to traditional advertising.
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Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
The strategy was to use gaming to demonstrate the Note9's hidden traits in the same way gamers revealed their own characteristics.
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MillerCoors Sought -- And Found -- Millennial Explorers
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
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Xfinity's 'Project Dead Zone' Takes Best In Show
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy number of rooms and stairways.
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Netflix's Undead Lifestyle Puts Life Into Season Two
It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and beauty.
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Xfinity Scares Heck Out Of Millennials To Demo Its Product
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live.
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Crest's 'Chompers' Keeps Kids Attuned To Brushing
Gimlet Media partnered with Crest Kids to create a brushing audio companion that entertains kids every morning and night, over the course of exactly two minutes.
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GE, 'New York Times' Co-brand Global Audio Experience
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while GE organically showcased destinations with sounds that are essential in driving its community energy efforts.
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Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."
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