What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
- The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how "performance" could create greater affinity within the Black consumer mindset for the Lexus brand.
FREE FOR CMMR MEMBERS
Xfinity Scares Heck Out Of Millennials To Demo Its Product
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live.
FREE FOR CMMR MEMBERS
Lexus, 'Black Panther' Bring Authenticity To Super Bowl
Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year.
FREE FOR CMMR MEMBERS
Milk Makes Its Way Into The Current Food Culture
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
FREE FOR CMMR MEMBERS
